Wednesday June 19th, 2019
This July 12 – 14, Melbourne Convention and Exhibition Centre (MCEC) will play host to Australia’s first ever Free From Show and Allergy Show, two events designed to empower and educate those avoiding foods, allergens or substances due to choice or necessity. With more than 4 million Australians living with an allergic disease, the demand for an event catering to allergies and food intolerances has never been stronger.
The Free From Show covers a range of exclusion lifestyles spanning gluten, dairy, peanut, tree nut, parabens, fructose, sugar, egg, soy, GMO and even cruelty. There will also be a focus on sustainable and eco-friendly brands and education, as well as FODMAP friendly foods.
A ticket will provide visitors with passes to both shows, product samples and access to all five feature areas includingSmart Food – what’s new in functional foods, vitamins, and sports supplements, Home & Living – product ranges that eliminate harmful chemicals used in the home, Let’s Get Personal – ethical, cruelty free and sustainable options in skincare, hair and beauty, Allergy Learning Centre – a program of free seminars from leading allergists, and the Health and Wellness Centre – tips and insights from industry experts and accredited professionals.
There’s also the chance to sample a number of free from products including: Twobays Brewing Co.’s famous gluten-free beer; cult classic Ben & Jerry’s Non-Dairy Flavours; a gluten free Asian Hawker-style zone from New Chinese Garden and a range of skin-sensitive beauty products.
The Allergy Show is proudly supported by peak consumer support organisation Allergy & Anaphylaxis Australia (A&AA), as well as industry leaders Asthma Australia and The Eczema Association of Australasia Inc. The Free From Show is made possible with partners Asthma Australia, Monash University – FODMAP, and Yum. Gluten Free.