South Wharf Association Incorporated (SWA Inc) was formed in 2015 as a coalition of hospitality industry traders and larger stakeholders with an interest in the development and promotion of the

The association is headed by president, Craig Bonnor, General Manager of Hilton Melbourne South Wharf, and is serviced by a parent time Executive Officer, Tim Bracher (tel. 0412 502 931)

The member businesses meet every 4-8 weeks.

Funding for marketing projects is contributed by the member businesses, based on a floorspace formula.

SWA Inc. is aligned to the Yarra River Business Association, as an integral part of Melbourne’s Yarra River Precinct.

Current membership:

  • Akachochin
  • Bang Pop
  • Bohemian
  • Cargo Hall
  • Common Man
  • Dock 37 Bar & Kitchen
  • Food & Desire (Aerial)
  • Hilton Melbourne South Wharf
  • Hospitality One
  • Melbourne Convention and Exhibition Centre
  • National Trust of Australia (Polly Woodside)
  • Riverland Group (The Boatbuilders Yard)
  • Showtime
  • The General Assembly
  • Urban Purveyor Group (Munich Bauhaus)
  • Vicinity Centres